Jewellers Pandora has announced a partnership with NHS Charities Together, a membership organisation representing, supporting and championing NHS Charities. To raise money for the NHS charity and the various organisations they support – Pandora has released a new charm.
The charm is sterling silver and heart-shaped, with small hearts around the outside.
In the centre of the heart is the words “Thank you NHS”, finished with a blue heart beneath the phrase.
On the other side of the heart are the words “our heroes”.
The partnership, which officially launches today will take place over a two-month period and will see Pandora raise funds for the organisation.
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For every charm sold, Pandora will donate 100 percent of the profits to NHS Charities Together, in aid of their COVID-19 Urgent Appeal.
Pandora UK & Ireland managing director, Kate Walsh, said: “We are absolutely delighted to be partnering with NHS Charities Together.
“This is a very difficult time for people across the UK and globally and we want to support our amazing health service and all the incredible key workers who are working so hard to keep us safe and well.
“We hope this partnership will raise awareness of all the fantastic work the NHS does and also raise significant funds to help the efforts to contain COVID-19.”
NHS Charities Together, chief exec, Ellie Orton said: “This is such a lovely way for people to show their support for our NHS frontline staff, employees and patients in the middle of this crisis.
“The profits will also go towards our COVID-19 appeal and make a huge difference to all the people we’re supporting across the UK.”
Key workers can also get 20 percent off at Pandora, whether NHS and healthcare workers, teachers, carers or charity workers.
Visit the Pandora Services Discount here and verify your status as a key worker.
What is NHS Charities Together?
NHS Charities Together is a federation of more than 250 charitable organisations which support the National Health Service (NHS), its staff, volunteers and patients, in the United Kingdom.
The organisation has launched the COVID-19 Urgent Appeal, to acknowledge and support NHS staff, volunteers and volunteers impacted by COVID-19 across the country.
The campaign was put together in liaison with health bodies, NHS Charities Together member charities and national giving platforms.
The money raised is funding grants to help NHS charities support NHS staff, volunteers and patients in ways above and beyond what NHS funding can ordinarily provide.
This includes wellbeing packs and costs associated with travel, parking, accommodation and volunteer expenses.