Non-essential retailers have been allowed to reopen this week in line with the government’s plans to bring the country slowly out of lockdown. Many clothes shops and department stores have started to reopen, but some brands are doing so very slowly in order to ensure that social distancing measures can be followed. John Lewis has taken a cautious approach, staggering the opening of its shops week by week – and it’s just announced which stores will open next.
Bérangère Michel, Executive Director for Customer Service at the John Lewis Partnership said: “The overwhelmingly positive feedback from both customers and Partners on our first 13 department store reopenings this week has given us confidence to open in more locations across the UK.
“We are still reopening our shops carefully and in phases to ensure that our safety measures are absolutely right, and remain prepared to stop and review our plans if need be.
“We are already applying lessons learned from our first store openings earlier this week. We’ve learned how crucial our newly created host roles – which help customers adapt to the new social distancing measures and new ways of shopping – are in ensuring customers have an enjoyable experience.
“We found that in some shops we were able to increase the number of customers and still maintain robust social distancing, and made our signage clearer in order to help customers navigate the changes.”
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The busy department store has reduced the number of shop entrances and exits, as well as putting caps on how many people can enter the store.
Cafes and fitting rooms still remain closed for now, but Michel said though the experience is different they are hoping shoppers can still get everything they need.
“Although we are not able to offer every single experience that we used to, we are still managing to offer customers a really varied shopping experience that is as close to normal and as enjoyable as we can possibly make it,” he said.
“Customers will still be able to touch products, lie on beds, try on and test wipeable products such as sunglasses, prams, and tech products, and get the personal advice they expect from our Partners.”
However for those who can’t get to a store in person, there’s still plenty of reason to shop, with a huge sale now launched online.
The retailer has massive clearance deals of up to 70 percent off on its website, with the clothing ranges seeing the biggest discounts as it gets rid of excess stock.
There’s also up to 50 percent off homeware and baby products, as well as deals on its toys and electricals.
The tempting discounts include up to 50 percent off popular designer labels including Mulberry, Whistles and Joules.
The full list of stores opening next week are:
Cribbs Causeway, Bristol
Peter Jones, London