Shortly after making the deal, Sainsbury’s announced it would stock the sauce.
Levi later released another single Proper Tings (The Reggae Reggae Sauce Song), and it reached the 86th spot in the UK charts.
In 2010, Levi was quoted saying the value of the business had increased to £30million.
He added to his fortune by opening a London restaurant named Papine Jerk Centre, which operated between 2007 and 2013.
