The NCAA took a significant step Wednesday toward allowing college athletes to begin earning money for endorsements and promotions.
The National Collegiate Athletic Association’s Board of Governors announced that it had approved recommendations for a change that the board chairman called “uncharted territory.”
Under the recommendations, student-athletes could receive income for third-party endorsements, as well as social media opportunities, other businesses ventures and personal appearances that fall within certain guidelines.
“Throughout our efforts to enhance support for college athletes, the NCAA has relied upon considerable feedback from and the engagement of our members, including numerous student-athletes, from all three divisions,” said Michael V. Drake, chair of the board and president of Ohio State University.
College athletes would be allowed to identify themselves by the school they attend and the sport they play, but would not be able to use conference or school logos or trademarks, the board said.
“Allowing promotions and third-party endorsements is uncharted territory,” Drake said in a statement.
The board wants its recommendations to go into effect at the start of the 2021-22 academic year.
This is a developing story; please check back for updates.